Shop small! Why? It’s simple… supporting small shops and local business owners is an easy way to know where your money is going. When a small shop makes a sale, the money goes to: 1. Cost of doing business (marketing, website maintenence, rent for brick and mortars, buying product, etc) 2. Paying employees or themselves (this puts food on other peoples table.. people you may actually meet and want to support). I love to know where my money is going. I also love shopping small because as a small business owner myself, I feel a sense of camaraderie when I support a small business.

Another reason I love shopping small is that often times there is more love put into sourcing or making the product, the experience of shopping in person can be so gratifying, and customer care is usually more on point than shopping from a big box store! In a world where we value instant gratification (hello prime shipping) and quantity over quality, I encourage you this year to do some research and take the time to shop small! Find items that have value, beyond how cheap it is and how many you can get for the price. Purchase with intention… support small shops and local business. Get out from behind the computer and go visit some shops! You may be surprised at how nostalgic it feels to shop small!

With all that said, I wanted to round up a few of my local favorite shops in San Diego and share some of my favorite small shops on the interwebs! Happy Shopping!

FAVORITE SMALL SHOPS

LOCAL TO SAN DIEGO

Some of my favorite small shops reside right here in San Diego… at the top of my list is Moon and Sun Studio! Karen, the shop owner, is the sweetest and she puts so much love and energy into curating her shop. It’s a kids dream and a stylish mamas dream too! She carries everything you want for your kiddo from gifts for baby showers, toys, clothes, and even some of the cutest mama clothes! Make this the first stop if your out and about today!

Pigment is my go to for birthday gifts for friends and teachers.

Native Poppy is my go to for flowers! They’re so beautiful!

Artelexia is just the best… the vibe of the store feels like you’ve walked into Puerto Vallarta or Mexico City. They have the best gifts, home ware, and popsicles!

Small Batch

Vandevort

ShopGood

Vocabulary

StrollSd

Bird Rock Baby

 

FAVORITE ONLINE SMALL SHOPS

FOR BABY

1212

Fin and Vince

Tubby Tod

Wiley Body

 

KID CLOTHING

House of Paloma

Alice and Ames

Childhoods Clothing

Jamie Kay

 

TOYS

Why and Whale

Hazel Village

Young Wild and Friedman

SO Handmade

Banner Toys

Tnees Tpees

The Wooden Wagon

Nugget Comfort

 

FOR MAMA

Equilibria

Beatrice Valenzuela

General Store – Womens Clothing

Ozma of California

Doen

Christy Dawn

Janessa Leone

Natalie Borton

West Perro

Beaute Nouveau

Wol Hide

Mirth Caftans

 

FOR HOME

Shoppe AI 

The Garage Collective

Citizenry

East Fork

Diani Living

June Home Supply

The General Store – Home

The Vintage Rug Shop

Slightly Choppy

Magic Linen

Do you have a favorite small shop not on this list? Comment below if you do! I’d love to add to the list! Happy Shopping friends!

-Brandi

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